Univers : identité

The main feature of Prospero’s 2019–2020 season is the use of a surreal photographic transformation technique known as the Sabattier effect, more commonly known as pseudo-solarization. The images accompanying the program all have a silver finish, distancing them from our reality. This inversion of tonalities, where light becomes dark and dark becomes light, underlines the theater’s mission of openness to otherness and the unknown.

This is the dynamic visual identity for Welcome Design Workshop 2019—Microspazi, a student workshop organized by Università Iuav di Venezia on the theme of nautical interior design. The custom alphabet used for the word “Microspazi” (microspaces) was inspired by the flags’ shape of the international nautical code. The combination of these custom letters creates new shapes and spaces, emphasized by the use of black and white.

Using the idea of movable wood blocks for typography, a modular concept is applied in the logo design, packaging, and various collaterals for the branding of a CNC fabrication and small-batch furniture workshop focused on craftsmanship.

Project 96 is a platform to release limited-edition Converse shoes in smaller global markets. The program needed to feel limited, underground, and mysterious, building hype and excitement around product releases. We took inspiration from occult aesthetics, institutional typography, and the atmosphere of secret societies to develop an unexpected and mysterious program for Converse to test its limited-run product. Through out-of-home and Instagram posts, consumers were enticed to contact a WhatsApp number that gave them instructions for the time and place of the release. Once in-store, consumers could use a special code to unlock a box, revealing the product.

The OFFTA festival is dedicated to avant-garde creation in live art. It aims to scout, throughout the year, the local artistic landscape in order to put forward creators whose practice leads to new trends in theater, dance, and performance. The idea was to highlight the emerging artists by making the main graphic element a list of their names. These lists were juxtaposed by a few performance photographs with a typographic play of the festival’s name, “OFFTA.” The deconstructed word is inspired by the moving bodies, which is an inherent aspect of the performance art.

The main visual was created though the alignment of the award winners’ names and was also used for the announcement tool.

To celebrate the 100th anniversary of Bauhaus design, Bauhaus-Universität Weimar and Taiwan Tech held a joint workshop and exhibition. This was the visual identity design.

Once upon a time, a digital brand solutions company whose name was inspired by The Brothers Grimm fairytale Rumpelstiltskin asked us to create their identity. In Straw to Gold, we saw a chance to make something memorable and flexible through fluid, dynamic typography that connects the phrase, reflecting the rare alchemy and transformative effect they bring to each assignment. The result anchors a distinctive visual language, complementing their focus on the moving image, and featuring a color palette that references their two HQs: cloudy Portland gray and sunny L.A. yellow. And, yes, they and their clients lived happily ever after.

More than fifty international artists turned public walls into artworks at the annual Metropolink Urban Art Festival in Heidelberg and the surrounding area. The posters were designed with a text-heavy attitude to be noticed quickly in public spaces and to relate themselves to street art. Based on these, the large typography is a central corporate design element. The flyers are printed with various motifs by artists or festival locations. A variety of colors are used throughout the festival communication to symbolize the diversity of urban art. In addition, the KK Pixelscript specially designed for the festival by Francesco Futterer was used extensively.