Munich Leukemia Laboratory offers reliable diagnostics to tackle leukemia, a disease that afflicts many people in Germany. The aim of the new corporate design was to leverage the claim “See behind. Go beyond” by illustrating the laboratory’s diagnostic and therapeutic approach and make it more easily understandable. The visualization of the idea of reading information from blood takes center stage in the concept. As symbols of the laboratory’s work, blood cells become key visuals, underlined by a set of contrasting colors. They also constitute a complete visual language while conveying the company’s innovative spirit.
KMS TEAM GmbH
MLL—Munich Leukemia Laboratory GmbH