Play & Pray

Play & Pray is a preaching platform in which users play strategic games. This is not a “from top to bottom” type of gospel sharing; it’s actually a transformation journey. Play for fun, but behind it all, seeking eternal joy is the ultimate goal. The stationery set was designed further from the logotype design concept. All of the pieces demand the user to open from below, then extend the “l” in the word “play” and eventually to show the hidden word “pray.” Furthermore, all information is written in a reversed format, which further exaggerates the playful feeling.