Sani Festival—Summer Jazz Festival
The power of music to bring people together, despite their varied origins and backgrounds, is celebrated by Sani Festival. The festival’s purity comes from the essential elements that form it—the music and the place—proving no need for additional visual layers for the identity. The identity is based on the idea of essentialism yet elegance while building on the festival’s unique DNA and long-lasting cultural value. A dynamic and flexible visual typographic system provides enough space for variety through the years ahead while keeping a consistent character. Typography is the key, expressing the uplifting character of music in its purest form. Special type treatment and the Midnight Blue are the dynamic components that communicate visually the unique feeling of Sani Festival.