Visual Identity for Studio Hejing

Through this visual identity system, we intended to show the working methodology of the artist He Jing, whose art practices are always based on re-empowering daily objects. Therefore, we took the concept of construction and deconstruction as the starting point and then built a typography system that refers to her artwork. The movement of constant transformation is the core idea of the typography system. The logotype blends English and Chinese characters together to indicate the diverse culture background of the artist herself.