Annenberg Photospace

The project was designing an identity system for Annenberg Photospace in the Comm Des 4: Identity Systems class at ArtCenter College of Design. Annenberg Photospace is a cultural destination that exhibits both digital and print photography. The visual system manifests the dynamic application of the logo mark; the logo mark represents the gesture while taking a photo, and the negative space that forms a rectangle within the mark symbolizes the positive and negative concept in photography. It serves as a framing device for images to be placed in the rectangular space, and the color palette represents light and shades in photography.