Intangible Cultural Heritage

Culture comes from a group of humans, and at the core of every human is their consciousness. Through our consciousness as humans, we perceive the world through sensation and our experience defines who we are and where we belong to. Therefore, I introduce shapes that evoke that sensation and five categories that define intangible culture into the visual system of Intangible Cultural Heritage (ICH). The selected shapes are driven from the visual language that originally appears on ancient pottery. The dynamic visual identity of this project breaks the stereotypical image of the current out-of-date model. This sends a new message to the public that ICH will adopt the most advanced technology to document intangible culture from all aspects. With a dynamic typeface and ever-changing logo, the visual identity system is representative of the way various cultures change, evolve, and mix together.