In a project for my branding portfolio class, I was tasked with creating a new identity for The Neon Museum in Las Vegas. To get a fuller understanding of neon signs, I visited a neon shop in SoHo and got up close and personal with the sign-bending process. This inspired me to make the physical beauty of neon’s Bézier curves a key part of the identity. Brought to life through both print and digital touch points, the identity features a custom logotype and font that embody the same technical structure of neon signage and serve to unite The Neon Museum’s vintage and modern works.
School of Visual Arts, New York
Custom, inspired by neon signage