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Always Open Storefront TDC ECV

Always Open Storefront

The posters were created in a grocery/bodega window style to make them feel approachable and familiar using traditional marker techniques. They showcased common sayings that businesses might use to draw in customers and were translated into fifteen different languages to be inclusive of all viewers regardless of what language they speak.

Design
Carol Ganon de Lucca
Louisville, Kentucky

Design Direction
Jessica Zimmer

Creative Direction
Jim Zimmer

Associate Creative Director
Nathan Weaver

Lettering
Nathan Weaver
Jessica Zimmer
Jim Zimmer

URL
zimmer-design.com

Firm
Zimmer-Design

Client
AIGA Louisville Design Week

Principal Type
Hand-markered serif, san serif, and script

Dimensions
Various

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