As a type foundry, we are obsessed with arrows—all our fonts contain additional sets of navigation symbols. This inspired us to go beyond typography and put together a broader presentation: exhibition and catalog. The project aims to explain the historical background of arrows and exciting phenomena related to them. Understanding the context of those signs can help clarify the development of human perception. The spectrum of interpretation is broad: The arrow could have been a tool for killing (as in the case of Robin Hood), it could be an indicator of directions, or it could even be a symbol of love (Cupid’s attribute).