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This Way! Navigation Tools in Visual Communication TDC ECV

This Way! Navigation Tools in Visual Communication

As a type foundry, we are obsessed with arrows—all our fonts contain additional sets of navigation symbols. This inspired us to go beyond typography and put together a broader presentation: exhibition and catalog. The project aims to explain the historical background of arrows and exciting phenomena related to them. Understanding the context of those signs can help clarify the development of human perception. The spectrum of interpretation is broad: The arrow could have been a tool for killing (as in the case of Robin Hood), it could be an indicator of directions, or it could even be a symbol of love (Cupid’s attribute).

This Way! Navigation Tools in Visual Communication TDC ECV
This Way! Navigation Tools in Visual Communication TDC ECV
This Way! Navigation Tools in Visual Communication TDC ECV

Design
Marian Misiak
Berlin

Scenography
Frederic Gmeiner
Sümeyye

Stands Production
Łukasz Wójcik

Text
Iwona Kałuża
Marian Misiak

Translation
Olga Drenda
“Hermelin”

URL
threedotstype.com

Type Foundry
Threedotstype

Principal Type
Di Grotesk

Dimensions
Various

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