The promotion of the use of stairs as a preferred method of vertical movement, rather than using elevators, is a meaningful way to improve individual health while decreasing the corporate energy footprint. Working closely with a large technology company in New York, we designed this playful yet thoughtful typographic wayfinding system as part of a larger strategy that encourages employees to take the stairs.
Design
Lauren Blalock
Zahra Bukhari
Brandon Cannon
Raquel Castro
Tyler Cheli
Jennifer Choi
Jean Colangelo
Pilar Freire
Britney Johnson
Anna-Kari Lejon
Melina MacFarlane
Scott McManus
Mackenzie Palma
Nico Raddatz
Ed Ryan
Lindsey Shive
Mayuko Soga
Lynnae Strait
Rayna Weingord
Lisa Weltman
Stephanie Wilkins
Carla Zorrilla
New York
Art Direction
Lauren Blalock
Creative Direction
Graham Hanson
Nico Raddatz
Design Firm
ghdp.com
Client
Undisclosed Tech Client
Dimensions
Various
