type directors club - exposition typographique internationale - 15 mars > 26 avril - type directors club - exposition typographique internationale - 15 mars > 26 avril - type directors club - exposition typographique internationale - 15 mars > 26 avril -
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Unbowed Design Exhibition TDC ECV

Unbowed Design Exhibition

The Unbowed Design Exhibition is the annual review of a Chinese design firm. The fact that the design works are hanging from the ceiling gives the word “unbowed” special significance and conveys the designers’ attitude toward their designs. The brand promotion for the exhibition was characterized by brightly colored, geometrical shapes with the aim of giving the beholder a pleasant visual experience. A mascot was designed that combines the two animal signs of the Chinese zodiac from 2017 and 2018. The mascot has a dog’s head and a rooster’s body. Additionally, an exclusive exhibition bank note was designed, which served as an entrance ticket.

Unbowed Design Exhibition TDC ECV
Unbowed Design Exhibition TDC ECV
Unbowed Design Exhibition TDC ECV
Unbowed Design Exhibition TDC ECV

Design
Mingjie Chen
Jiong Li
Shenzhen, China

Art Direction
Jiong Li

Design Firm
Shenzhen Designdo Vertical Design Co., Ltd.

Principal Type
Custom

Dimensions
27.6 x 39.4 in.
(70 x 100 cm)

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