Fórum Internacional de Gaia 2019

The brief was to design and deliver branding, identity, print/digital materials, and augmented reality (AR) experiences. Users could interact with festival materials decorating the city in the forms of billboards, posters, and flyers via the AR application, as well as share their experiences online. Poems were also developed into 3D interpretations that users of the AR experience could place around the city. The app, Gaia RA, became a central feature of the festival. It led to wider audience engagement and encouraged exploration of other festival features.