Univers : affiches

The project is about how we study the data of vernacular typography on Yuyuan Road in Shanghai that is then translated into visuals. Our client, Creater Shanghai, is a company located on Yuyuan Road, a historical street in Shanghai. It commissioned us to design this poster series as the key visual for the project. The intention was to show the cultural diversity of Yuyuan Road and bring the attention back to the vernacular typography.

Strange Sounds From Beyond (SSFB) is an Amsterdam-based festival and platform for cross-spectrum music. The work is based upon Suprematism, the Russian art movement emphasizing “the supremacy of pure artistic feeling.” Shapes are excerpted from Malevich works; type is in “dialogue” with the shapes, connected via the diagonal lines that create a sense of gradient movement. A custom typeface from GT America—combining American Gothic and European Grotesque faces—was used to create the triangular shapes as a typographic tool, thus achieving a ponderous feeling that translates SSFB into a 2D layer.

The identity of INCL is an ellipsis, and the underlying visual element is a circle. The purpose of the poster is to increase the tension and latitude of the brand, to let the brand show the possibility of diversity. The poster was designed as a visual extension of the logo but was also necessary to achieve continuity in content. Expressing an ellipsis as a sign allows endless variability.

The order of the graphical system is based on the titles of the exhibitions.The order of the graphical system is based on the titles of the exhibitions.

“If, one day, people desire to live, then fate will answer their call.” That is a quote from the poet Aboul-Qacem Ecchebi (1933). October 17 is the day that the flame of the Lebanese revolution began. For the first time, I witnessed my people, united through their pain, as they demanded the right to live with dignity and without corruption and poverty. I created this Arabic lettering poster to celebrate my people’s strength and their willingness to create a better home.

This poster was created for the announcement of the Organized Depiction exhibition, which showed various situations in a structured way over a specific period of time. All the information used in the exhibition was organized by a certain system, and the poster represents the nature of the exhibition in a contemplative manner.

There has been an almost nonstop parroting of how technology—and, by extension, design—has better connected us all and built stronger, communal bonds. Yet when we walk on the streets with our faces buried in our phones to check Instagram likes, when we eschew public transportation or biking for the insulation and convenience of ride-sharing, when we protest the building of new, affordable housing or homeless shelters in NIMBY fits of rage … well, it feels a lot more like “I” than “WE.”

Type Thursday Bucharest is part of the Type Thursday organization, with chapters in eleven cities all over the world. It focuses on showcasing type-related projects and engaging the audience in a constructive conversation based on them. The poster I designed for October’s edition emphasizes two playful and intricate T’s, both drawing inspiration from the Engrosser’s Script but with a twist. The process was mostly based on doodling with four pencils taped together in a rectangular shape, thus extrapolating the classical calligraphic feel into a 3D image that was finally rendered in Adobe Illustrator.

Off the 405 is the Getty Center’s outdoor concert series, a unique opportunity for the Getty to connect with diverse and spontaneous L.A. communities. By using the aerial view of the 405 freeway and the 10 interchange as the base grid, a series of typographic posters was created. The poster layouts and the rhythmic animation of the event info are similar to a frustrating bumper-to-bumper driving experience. After all, what’s more Los Angeles than being stuck in traffic? We hope these posters provided drivers in heavy traffic a moment of relief, joy, and curiosity.