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Great Wall Impression TDC ECV

Great Wall Impression

The Great Wall is China’s business card. It is not only magnificent but also the embodiment of the ancient wisdom of Chinese civilization and the cultural heritage of the world. The work was created based on the concept of the Chinese characters “Great Wall” and “bricks” of the city wall for graphic creativity. It is composed of realistically photographed bricks of the ancient Great Wall. The brick’s real colors are preserved to show respect for the history of the Great Wall. The heavy visuals help illustrate this broken wall, making apparent the vicissitudes of history and severe wind erosion, leaving viewers with not only a sense of admiration for the wisdom of our ancestors but also regret that Chinese cultural relics are slowly being destroyed. This work shows that the wall is not well protected and is slowly eroding away.

Senior Graphic Design and Creative Direction
Yuan Liu
Beijing

URL
cargocollective.com/yuan

Design Firm
Liuyuandesign

Client
Beijing Cultural Office

Dimensions
27.6 x 39.4 in.
(70 x 100 cm)

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