The Neon Museum

In a project for my branding portfolio class, I was tasked with creating a new identity for The Neon Museum in Las Vegas. To get a fuller understanding of neon signs, I visited a neon shop in SoHo and got up close and personal with the sign-bending process. This inspired me to make the physical beauty of neon’s Bézier curves a key part of the identity. Brought to life through both print and digital touch points, the identity features a custom logotype and font that embody the same technical structure of neon signage and serve to unite The Neon Museum’s vintage and modern works.