To date, most cat food brands have paid little attention to what truly makes cats cats. My approach in creating this package design was to home in on what cats are: independent, self-actualized, and a bit weird (in a good way). In the application of design, I tried to create impactful but quirky approach to the typography. Taking inspiration from how cats tend to nudge objects, I applied that same movement through various lockups per recipe, seeing the design through a cat-like lens.
6 x 9.5 in.
(15.2 x 24.1 cm)