Smalls Kibble Packaging

To date, most cat food brands have paid little attention to what truly makes cats cats. My approach in creating this package design was to home in on what cats are: independent, self-actualized, and a bit weird (in a good way). In the application of design, I tried to create impactful but quirky approach to the typography. Taking inspiration from how cats tend to nudge objects, I applied that same movement through various lockups per recipe, seeing the design through a cat-like lens.