The design process for the logo, branding, and packaging for NICE CREAM—a low-calorie, healthy ice cream—involved attempting to re-examine the food industry’s usual design style by using pictures in a new way. The packaging design captures the habits of healthy food users, highlights the nutritional elements, and shapes the new generation of ice cream brands through the reorganization of information levels and bright colors.
Graphic Design and Art Direction
3 x 2.6 x 2.6 in.
7.5 x 6.7 x 6.7 cm