FORMAT. Changing Attitudes

The graphic design of the campaign and catalog began with the title and subtitle of the exhibition, Changing Attitudes. One “blueprint” was conceived that contains the total design of the campaign, which can be deconstructed and reformed by recycling its parts, keeping the same ratios. The implications of using a Riso duplicator, with its limitation of two colors and folding and cutting the material, led to a process-based design methodology. The material and the design are used as a changing platform that can be divided or contracted and expanded. The publication contains sketches of the laureates’ projects and gives insight into their (changing) attitudes toward design and thinking processes. This insight is provided alongside the final exhibited projects, so the visitors’ perspective on the work can be changed, too, as they move through the exhibition and the book from one point to the other. As an extra contextual and narrative layer, augmented reality is applied.