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National Theatre of Greece TDC ECV

National Theatre of Greece

We were commissioned to create the official catalogs for all the plays staged by the National Theatre of Greece in 2019. We implemented the visual identity system we developed for the client’s entire communications campaign for the season, which involved a playful use of typography and photography. The challenge was to create a uniform visual style across all booklets, despite the aesthetic differences among plays. An anniversary box set containing three individual catalogs was created for the summer season’s largest production.

National Theatre of Greece TDC ECV

Art Direction
Maria Kefala
Athens

Creative Direction
Dimitris Gkazis

URL
busybuilding.com

Design Firm
busybuilding

 

Client
National Theatre of Greece

Principal Type
Grafik

Dimensions
6.7 x 9.4 in.
(17 x 24 cm)

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