Home Société Catalogue
The objective was to design a refined catalog promoting the new Home Société concept to Torontonians. The catalog had to strongly reflect the distinct brand identity, introducing Home Société into the Toronto landscape. The elements developed convey diversity and the balance between luxury and modernity. A range of other elements adhering to the brand identity were created alongside the catalog. These included social media avatars, static and animated visuals for web campaigns, color posters, store signage, billboards, and promotional material for the store’s 2019 opening. The catalog was printed for mass mailing and distributed in newspapers and mailboxes.