Proto Proto—Prototyping New Aesthetics

Proto Proto is a platform celebrating diversity through design and objects. Together with talented craftspeople and designers from around the globe, they create unique, handmade items that will make you smile and shine. Proto Proto is a progressive company, looking to pave the way for new visual expressions within world culture. The brief was to position Proto Proto as a friendly company that challenges conventional aesthetics and then model how things are produced, speaking to open-minded design consumers. The result: eight variations of a logotype, created from glyphs from thirty-two different alphabets.