BALLY

This is a promotional poster series for the exhibition Bally—The Shoe Business at the Museum für Gestaltung in Zürich. One hundred years of fine shoemaking and traditional craftsmanship from Switzerland is being displayed at the design museum. Each of the three single color posters highlights a classic model from the collection. The precise typographic tradition of the enigmatic Bally posters from the 1950s and ’60s is being reinterpreted with a contemporary approach: A simple and reduced vector form of each shoe model “clashes” with inverted bold letters.