type directors club - exposition typographique internationale - 15 mars > 26 avril - type directors club - exposition typographique internationale - 15 mars > 26 avril - type directors club - exposition typographique internationale - 15 mars > 26 avril -
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Always Open Storefront

The posters were created in a grocery/bodega window style to make them feel approachable and familiar using traditional marker techniques. They showcased common sayings that businesses might use to draw in customers and were translated into fifteen different languages to be inclusive of all viewers regardless of what language they speak.

Design
Carol Ganon de Lucca
Louisville, Kentucky

Design Direction
Jessica Zimmer

Creative Direction
Jim Zimmer

Associate Creative Director
Nathan Weaver

Lettering
Nathan Weaver
Jessica Zimmer
Jim Zimmer

URL
zimmer-design.com

Firm
Zimmer-Design

Client
AIGA Louisville Design Week

Principal Type
Hand-markered serif, san serif, and script

Dimensions
Various

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This Way! Navigation Tools in Visual Communication

As a type foundry, we are obsessed with arrows—all our fonts contain additional sets of navigation symbols. This inspired us to go beyond typography and put together a broader presentation: exhibition and catalog. The project aims to explain the historical background of arrows and exciting phenomena related to them. Understanding the context of those signs can help clarify the development of human perception. The spectrum of interpretation is broad: The arrow could have been a tool for killing (as in the case of Robin Hood), it could be an indicator of directions, or it could even be a symbol of love (Cupid’s attribute).

This Way! Navigation Tools in Visual Communication TDC ECV
This Way! Navigation Tools in Visual Communication TDC ECV
This Way! Navigation Tools in Visual Communication TDC ECV

Design
Marian Misiak
Berlin

Scenography
Frederic Gmeiner
Sümeyye

Stands Production
Łukasz Wójcik

Text
Iwona Kałuża
Marian Misiak

Translation
Olga Drenda
“Hermelin”

URL
threedotstype.com

Type Foundry
Threedotstype

Principal Type
Di Grotesk

Dimensions
Various

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Plan B: Spirit of the Bauhaus

Plan B is an exhibition inspired by the history and spirit of the Bauhaus on the occasion of its 100th anniversary. It features fifteen individual projects produced by ArtCenter College of Design students. Plan B recaptures the spirit of the Bauhaus to rediscover its heritage and imagine its future significance.

Plan B: Spirit of the Bauhaus TDC ECV
Plan B: Spirit of the Bauhaus TDC ECV
Plan B: Spirit of the Bauhaus TDC ECV

Design and Curation
Simon Johnston
Lavinia Lascaris
Carolina Trigo
Pasadena, California

Design Assistance
Ximena Amaya
Andrew Bernard

URL
hmctartcenter.org

Twitter
@hmctartcenter

Program
TestLab Berlin 2019, ArtCenter College of Design

Hosts
Hoffmitz Milken Center for Typography (HMCT)
ArtCenter Graphic Design

School
Hoffmitz Milken Center for Typography (HMCT)

Principal Type
Akkurat
Moscoso

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