SVA: Branding at the Speed of Culture
An unparalleled program deserves an unparalleled identity. SVA Masters in Branding teaches branding as an ever-evolving discipline. We created a brand identity that also continuously evolves, reflecting the unique program structure and the symbiotic flow of brand and culture. We designed a regenerative typeface, curated an evolving color palette, and captured provocative moments and objects of our time. We also created a type book, a campaign using iconic brands to dramatize what it means to be a Master in Branding, and a launch video that occupies the mind of a student of the program as he embarks on his journey.
