UnternehmerTUM and the City of Munich have joined forces to build Munich Urban Colab, a new hub for Smart City Solutions. Startups, corporates, and creatives will be working on urban challenges. This bookazine, a symbiosis of magazine and book, was designed to communicate the vision during the construction phase. The triad in the name is reflected in the structure of the bookazine: the interplay of the three parts, Munich-Urban-Colab and startups-corporates-creatives. The open binding with visible thread is reminiscent of a book, while the page design is as dynamic as a magazine. Imagery and typography also reflect the triangular theme.
Project Manager and Production Service
Brand Experience Studio
Sabine Hansky, Chief Communications Officer
Suisse Int’l Mono