Marble: Big Data for Every Child

UNICEF came to us with an innovative initiative called Data Collaboratives, which creates partnerships between big companies and data research scientists in order to transform big corporate data into public good for children. The challenge? No one knows who they are and that they are under the behemoth of UNICEF. That’s where we wanted to help: by giving the platform its own identity and transforming it into a brand that private companies, the public, and researchers could get behind. We took inspiration from children’s marble maze games to create our brand system, a custom typeface called Maze Sans, and the interactive website wearemarble.org.