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ARTCenter Viewbook TDC ECV

ArtCenter Viewbook 2019-2020

At ArtCenter, each student receives a unique education. To reflect this experience, we combined time-honored craft with cutting-edge technology to design a system that configured (and reconfigured) modules to generate 40,500 unique covers for the college’s 2019–20 Viewbook for prospective students. The modules were inspired by West Coast modernist Alvin Lustig—who taught at ArtCenter a half-century ago—and his proposal of using timeless geometric shapes to create complex patterns. Complementing this modular system is a grid that plays an active role throughout the publication, as well as a new, fixed-width monospace font created by alumnus Josh Finklea.

ARTCenter Viewbook TDC ECV

Design
Brad Bartlett
Alex Seth
Pasadena, California

Creative Direction
Brad Barlett

Creative Coder
Alex Seth

URL
bradbartlettdesign.com

Design Firm
Brad Barlett Design

Client
ArtCenter College of Design

Principal Type
Centra No.2 Mono

Dimensions
8.75 x 12 in.
(22.2 x 30.5 cm)

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